Publication Details
Issue: Vol 2, No 2 (2023)
Pages: 408-410
ISSN: 2835-3013
Abstract
Competition has become the main tool and mechanism of the modern market economy, because through competition, flexibility, regulation, and economic efficiency are formed in the national economy and enterprises. The article describes the formation of the environment of competitiveness in enterprises from the analytical and methodological aspect of its dependence on external and internal factors.
Keywords
external environment of the enterprise
internal environment of the enterprise
PESTEL analysis
VRIN method