Publication Details
Journal: International Journal on Economics, Finance and Sustainable Development
Issue: Vol 4, No 5 (2022)
Pages: 50-54
ISSN: 2620-6269
Check on Google Scholar DOI: 10.31149/ijefsd.v4i5.3078 Visit Article Page

Abstract

The content of the principles of banking marketing predetermines its main tasks of conducting marketing research, forecasting, designing and issuing new banking products that meet the increased requirements of banks and their counterparties in terms of profitability.

Keywords
banking marketing banking product marketing research banking engineering product value pricing risk of an innovative banking product
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