The Influence of Personality, Work Motivation, Organizational Culture, and Leadership on Employee Performance Sales Force for Housing Products Kawanua Emerald City AKR Land Development Manado.

The world of property, especially real estate, of course requires all efforts and strategies to be able to sell and offer their products to consumers. Various strategies are carried out including how to improve personality, work motivation, and improve organizational culture to make employees who have good performance. This study aims to determine the effect of personality factors, work motivation, organizational culture, and leadership both simultaneously and partially on the performance of sales force employees or sales agents who sell housing products at Kawanua Emerald City AKR Land Development Manado. 36 respondents property sales force and by using analytical tools such as the F test, t test, and multiple regression analysis, this study found that, together or simultaneously the factors of personality, work motivation, and organizational culture affect the performance of sales force employees. However, when viewed separately or partially, only organizational culture factors have a partial effect on the performance of sales force employees. These results suggest that companies need to pay attention to personality factors, namely job and employee satisfaction, motivational factors, and leaders who are able to encourage their subordinates.