Publication Details
Abstract
This article examines the influence of the digital economy on the development of industrial enterprises. It explores how digital technologies such as automation, artificial intelligence, and big data analytics contribute to increased productivity, optimized production processes, and enhanced competitiveness of industrial enterprises. The paper also discusses the challenges of digital transformation and proposes strategies for effective integration of digital tools in industrial management. The relevance of this study lies in the growing need for industrial enterprises to adapt to digital innovations to remain sustainable and competitive in the modern economic environment.