Publication Details
Abstract
This research analyzes innovative approaches aimed at improving the efficiency of service delivery in trade enterprises. The study explores the application of advanced technologies and management practices to enhance service quality, meet customer needs, and ensure competitiveness. The optimization of service processes through the integration of digital technologies, automated services, and customer-oriented strategies is discussed . The research results, based on both theoretical and practical approaches, provide relevant conclusions. The outcomes contribute to further improvement in the operational activities of trade enterprises.