Features of Formation and Implementation of the Financial Strategy of the Organization in the Context of Digitalization

Digitalization has become a key trend in modern development , affecting many areas of modern society. The widespread adoption of digital technologies is contributing to the improvement of organizations' financial management systems, including through the modernization of financial strategies. The study determined that effective management tools include the development and implementation of an organization's financial strategy, tailored to the current economic environment, as well as consideration of the specifics of the industry and the business model being used. Digitalization opens up new opportunities for improving business efficiency and manageability, but also creates challenges associated with new risks and threats that must be considered when formulating financial strategies.