The Influence of The Media on The Development of The Uzbek Language

This research study deals with mass media and its history in development of the Uzbek language at the globalisation age and the widespread communication through digital technology instantly. There is a direct relationship between the social changes and the development of language – as media become the primary means of transfer of extra literary standards, new vocabulary, speech culture. Yet lack of literary standard, particularly within the tackles to literary standards in digital and social media more broadly, remains a gap, somewhat especially unexplored, between the positive contribution of media in general to language modernization and the risks to literary practice. The paper is based on the qualitative analysis of audio visual, audio, printed and online media and social media by studying selected lexical, grammatical and stylistic features. The research results reveal that mass media play an important role in the popularization of Uzbek literary language, vocabulary enrichment, and propagation of terms of modern political, economic, and technological activities. However, simultaneously, the results are revealing of bad writing habits, such as typographical and stylistic errors, overly casual expressions, sloppy code-switching, and poor domain-specific convention, especially among on-line materials. If unattended, it can spoil the language culture negatively. The research concludes that although mass media invests greatly in the deepening the importance and practical value of the Uzbek language, this influence should be underpinned by firmer editorial accountability and language politics. Practical implications urge to develop linguistic regulatory power of the media institutions and to cultivate intentional and norm-based use of language to sustain the way of existence of the Uzbek language.