Publication Details
Abstract
This article analyzes the process of pragmatic resemantization of anthroponyms in the digital communication environment. The name "Zaynab" was chosen as the object of the research, and its historical and cultural semantic weight and connotative shifts based on phonetic contamination in the discourse of modern youth subculture were studied. The study used discursive analysis, a pragmalinguistic approach, and the observation method. The results show that internet slang and memetic thinking also turn anthroponyms into a subcultural playground. However, the probability of complete stigmatization of names with a historical and religious semantic basis is low. The article conceptually substantiates the mechanisms of intergenerational semantic difference, phonetic contamination, and pejoratization.