Functional-Cognitive Nature of Forms of Address

This article analyzes the multifunctional nature of forms of address on the basis of N. V. Bugakova’s cognitive-pragmatic approach. The pragmatic, phatic, vocative, socio-regulatory, etiquette, identificational, evaluative, influential, performative, illocutionary, and perlocutionary functions of address units are explained with examples. As a result of the analysis, it is substantiated that a form of address is not merely a means of naming the addressee, but a functional-semantic unit that conceptualizes the addressee in social, emotional, and axiological terms.