Medicine High Education in its Institutions Media Literacy in the Formation Innovation Pedagogic Technologies Support Efficiency

This article systematically analyzes the importance of media literacy for medical workers in the digital age and the role of innovative pedagogical technologies in its formation. It is justified that in the conditions of the modern information environment, in particular, the "infodemic", the traditional concept of medical media literacy has expanded and turned into a complex competence that includes not only the critical evaluation of scientific literature, but also the neutralization of the influence of pharmaceutical marketing, the orientation of patients in digital communication, and the ethics of digital professionalism.