Marketing Academic Research According to the Blue Ocean Strategy (Suggested Mechanisms)

The main goal of current research is to discover the theoretical foundations and intellectual frameworks to find out: how to market academic research according to the Blue Ocean Strategy? and identify the reality of marketing academic research in the colleges of University Al-Qadisiyah, then proposing mechanisms for implementing the (Blue Ocean Strategy) in marketing academic research.
The current study depend on the descriptive approach and the questionnaire as a basic tool for identifying the reality of marketing. The questionnaire was presented in its initial form to a group of arbitrators to determine its suitability to the goal of the research and the good wording of these phrases. After making modifications, the questionnaire became in its final form consisting of (35) phrases distributed over (7) dimensions, and each dimension has (5) statements. The respondent was asked to choose one response to know the degree of agreement. The researcher applied this questionnaire to the researched university faculties, which amounted to (388) faculty members, they represent 19,076% of the original sample population (1963), this percentage is an accurate representation of the original sample population.
This research concluded that the reality of marketing academic research came with an arithmetic mean of (0.481) and a weak degree of agreement from the point of view of the sample members.
The results of the field aspect of the research revealed the presence of a deficiency and weakness in the marketing of academic research at University of Al-Qadisiyah from the point of view of the sample members with regard to all dimensions of applying the Blue Ocean Strategy. This requires the university to reconsider its practices in commercializing academic research to increase its competitiveness.