Marketing Management and Advertising Approaches for Sustainable Tourism Development in Assam: A SWOT-Based Assessment of Global Competitiveness

The development of sustainable tourism has become a top priority for developing locations looking to compete globally. With its abundant biodiversity, cultural legacy, and distinctive natural resources, Assam has a great chance to establish itself in the global travel industry (Kotler, Bowen & Makens, 2016). However, in order to transform innate qualities into long-term financial rewards, efficient marketing management and advertising strategies are necessary. In light of sustainability and globalization, this study examines Assam's tourism marketing structure, competitive positioning, and promotional methods using a SWOT-based analytical framework (UNWTO, 2018).
SWOT analysis is a technique for assessing the advantages, A company, a plan, a project, a program, a person, or any type of business activity might have weaknesses, opportunities, and threats. The most popular strategic planning method for determining an organization's internal and external elements is SWOT analysis. This is regarded as an efficient framework plan that manages organizational resources to accomplish certain objectives within a given time range. Developing a company strategy based on current internal and external elements is the goal of implementing SWOT analysis in a firm. This article offers a SWOT analysis.