Publication Details
Abstract
The present research collected and examined the three variables (marketing mind, marketing intelligence and marketing ambidexterity), the relationship that has not been studied in previous researches. The research aims to show the impact of the marketing mind and marketing intelligence in marketing ambidexterity, the marketing mind and marketing intelligence are two decisive forces in enhancing marketing ambidexterity . Marketing mind enables innovating ideas and analyzing the market, while marketing intelligence provides the data needed to make evidence-based decisions. When these elements are integrated, innovative and effective marketing strategies can be achieved that lead to sustainable market success. The research population is represented by managers, heads of branches, divisions and units in Iraqi private banks, either a sample research consisting of (127) respondents was selected from them, where a questionnaire form was designed consistent with the objectives and hypotheses of the research, and the questionnaire forms were distributed to the sample, and (125) forms were retrieved that can be analyzed statistically, i.e. the percentage of retrieval of questionnaires was (98.42%). The research reached to several conclusions, the most important of which was that through the marketing mind and marketing intelligence, it is possible to work to create competitive positions within the current market context by making the most of advertising activities and strategic directions to achieve the goals.