Implementation of Crm Systems in Uzbekistan's Car Dealership Networks: New Data and Prospects

The article analyzes the implementation of customer relationship management (CRM) systems in Uzbekistan's car dealership networks based on current data from 2023–2025. It examines regional differences, the influence of key market players, international experience, and the role of government support in digital transformation. The results show growth in digitization in major cities, with a forecast for narrowing the gap between regions. The study emphasizes the benefits of CRM for increasing sales and customer loyalty, relying on case studies and global trends.