Improving the Position of the University in the Educational Market in Modern Conditions

The key approaches to the disclosure of the terms "competition", "competitiveness", "competitiveness of the university" are determined. In the conditions of the new economy and globalization of the educational field, the factors of competitiveness of educational institutions are changing. Assessing the competitiveness of a university in the conditions of the new economy is not an easy task due to the complex nature of competition in the educational services market and new market requirements. The article examines the issues of forming competitive advantages and competitiveness of a university. The authors analyze the concept of competitiveness of a university and its relationship with the competitiveness of the national economy.