Scientific and Methodological Basis of Entrepreneurial Activity in The Field of Transport Services

This article analyzes the scientific and methodological foundations of entrepreneurial activity in the field of transport services. The economic essence of the transport services market, its structural components, management mechanisms, and factors of innovative development are examined. Special attention is given to logistics, digitalization, marketing strategies, and risk management. As a result, a conceptual model for the effective organization of entrepreneurial activity in the transport services sector is proposed.