Publication Details
Journal:
Information Horizons: American Journal of Library and Information Science Innovation (2993-2777)
Issue: Vol 1, No 10 (2023)
ISSN: 2993-2777
Abstract
A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers.
Keywords
Marketing
Market
Strategy
Tactic
Planning