Publication Details
Abstract
The integration of Artificial Intelligence (AI) technologies in the sports industry has brought about significant advancements in performance analysis, fan engagement, and decision-making processes. However, this rapid adoption of AI also raises complex legal challenges that require careful consideration. This article examines the legal foundations and implications of applying AI technologies in the sports industry. Through a comprehensive analysis of existing legal frameworks, case studies, and potential future developments, we explore key areas such as data protection, intellectual property rights, liability issues, and ethical considerations. The research highlights the need for adaptive legal structures that can effectively address the unique challenges posed by AI in sports while fostering innovation and maintaining the integrity of athletic competitions. Our findings suggest that a balanced approach, combining industry-specific regulations with broader AI governance frameworks, is essential for the responsible and beneficial integration of AI in sports.