Publication Details
Abstract
The rapid expansion of digital technologies and global information networks has significantly increased the importance of media literacy in higher education. University students are continuously exposed to large volumes of digital information through social media, online news platforms, multimedia communication, and virtual learning environments. Under these conditions, the development of media literacy has become an essential objective of modern higher education systems. This article examines contemporary approaches to developing media literacy among university students and analyzes the pedagogical, technological, and methodological foundations of media literacy education. The study explores learner-centered, competency-based, digital, critical, and interdisciplinary approaches that support the effective integration of media literacy into higher education curricula. Particular attention is given to the role of critical thinking, digital citizenship, communication skills, and ethical awareness in the formation of media-literate individuals. The article also discusses the importance of interactive technologies, project-based learning, collaborative learning, and multimedia resources in enhancing students’ analytical and evaluative abilities. Furthermore, the paper identifies major challenges related to media misinformation, technological inequality, insufficient teacher preparation, and information overload. The findings indicate that modern approaches to media literacy development contribute significantly to students’ academic success, professional readiness, and responsible participation in digital society. Effective implementation of media literacy education requires institutional support, innovative pedagogical strategies, and continuous development of digital competencies among educators and learners.