Cultural Diffusion Mechanisms and the Development of National Culture in the Era of Globalisation

This article examines the processes of cultural diffusion under globalization and their impact on the transformation of national culture. The study explores key mechanisms of cultural diffusion, such as adaptation, selective acceptance, synthesis, and resistance, emphasizing their role in preserving cultural stability and national identity. The paper also highlights the importance of balanced cultural management in ensuring the sustainable development of national culture in the globalized world.