Speech Manipulation as a Tool of Influence in Human Communication

The article is devoted to the study of manipulation in communication as a tool of covert influence on individuals. It examines the main types of manipulations, their psychological and emotional aspects, as well as their application in various areas of life. The author emphasizes that manipulation does not always have an exclusively negative character: in some cases, it can contribute to positive behavioral changes in individuals. The research aims to identify the features of manipulative strategies and their role in modern society.