Metaphorical Representations of Knowledge Structures in Media Texts

Media texts, operating at the intersection of information and persuasion, are particularly fertile ground for metaphorical framing. In these contexts, metaphors not only reflect cognitive patterns but also actively shape public perception and discourse. Phrases such as “unlocking knowledge”, “flood of information”, or “digital illiteracy as a blindfold” demonstrate how metaphor is used to frame contemporary issues of information access, learning technologies, and epistemic authority. In such way, media metaphors both reflect and influence societal attitudes towards knowledge production and dissemination in the digital age.