The Effectiveness of Gamification and Multimedia Tools in Developing Reading Comprehension Skills Among Digital Generation Students

This article is devoted to providing a scientific justification for the effectiveness of gamification and multimedia technologies in developing text perception and reading comprehension skills among digital generation students. In the context of the rapid growth of information flow, the phenomenon of “clip thinking” has emerged among learners, leading to a decline in their ability to analyze coherent and holistic texts. The study analyzes the possibilities of addressing this issue by integrating game mechanics (gamification) and visual multimedia tools into the educational process. Comparative pedagogical analysis and experimental observation methods were employed during the research. The findings indicate that multimedia tools reduce cognitive load by visualizing abstract concepts, while gamification elements-such as storytelling, ranking systems, and levels-increase students intrinsic motivation and extend their engagement with texts by 30-35%. The article concludes with practical recommendations for designing text-based content on digital learning platforms.