Publication Details
Abstract
Customer reviews play a key role in exploring products before purchasing. Nevertheless, traditional star ratings between 1 and 5 do not always reflect the true sentiment expressed in the accompanying text, especially in ambiguous cases where an assigned star is 2, 3 or 4. Although, a product itself might be high quality but non-product-related factors such as poor customer service or late delivery leads to inconsistencies and poor ratings. The same applies to positive reviews where a customer did not want to be overly negative and well-rated a product despite it being low quality. This article presents a hybrid AI framework designed to resolve such ambiguities in the IT and Telecom field and the related products – such as mobile devices, Wi-Fi routers and SIM cards – by integrating Neural sentiment classifiers and Large Language Models (LLMs). Our model helps conversational agents (Chatbots) to identify inconsistencies in review-ratings and infer the true product sentiment with increased accuracy.