AI-Driven Digital Marketing Strategy Selection for Enhancing the Competitiveness of Trade Services: an Econometric Framework

Trade enterprises in the digital economy identify persistent rivalry and quick changes in consumer behavior. The marketing world is changing and traditional approaches are becoming less effective and innovative, data-driven solutions are needed. Focus of the StudyThis study explored the role of artificial intelligence (AI) in choosing digital marketing strategies to increase the competitiveness of trade services. We formulate an econometric framework to assess the effects of AI powered tools including personalization systems, predictive analytics, marketing automation and customer engagement tools on business outcomes. According to the results, AI based approaches have a positive impact on sales growth, customer retention, market share and operational performance. The study concludes that the successful adoption of artificial intelligence technology in digital marketing can deliver continued competitive advantages for trade service firms.