NEW CRITERIA FOR DETERMINING THE LEVEL OF COMPETENCE OF A JOURNALIST IN THE GLOBAL MEDIA SPACE

This article examines the essential criteria for evaluating the level of professional competence of journalists within the global media space. It explores the key components of journalistic competence, including analytical thinking, ethical responsibility, digital literacy, intercultural communication, and the ability to work with diverse information sources. The paper analyzes international standards and benchmarks for assessing journalists’ skills and qualifications, as well as the impact of global media trends and digital transformation on the competence framework. Special attention is given to the challenges faced by journalists in maintaining objectivity, accuracy, and professional integrity in a rapidly evolving information environment.