Publication Details
Journal: Gospodarka i Innowacje.
Issue: Vol 21, No (2022)
Pages: 144-146
ISSN: 2545-0573
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Abstract

This article highlights the unique stages of the product life cycle and its importance in marketing, in particular pharmaceutical marketing. Also, examples of foreign companies on the product lifecycle in marketing are given.

Keywords
Marketing pharmaceutical marketing growth maturity decline period of product viability advertising
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