COMPETITION OF INSCRIPTIONS WITH OTHER GENRES OF ORAL AND WRITTEN SPEECH

The article is devoted to the study of modern inscriptions in comparison with other genres of everyday speech. The author proves the idea that there is competition between speech genres. The goal of competition is the attention of the addressee of the text: the reader and the listener. The study of the relationship of modern utilitarian inscriptions with other genres of everyday speech gives grounds for the conclusion that the inscription genre tends to occupy a dominant position in the system of genres of everyday communication.