Publication Details
Issue: Vol 64, No (2025)
Pages: 5-11
ISSN: 2545-0573

Abstract

The electrical industry is a cornerstone of national economic growth, energy security, and technological modernization, yet enterprises in this sector face mounting risks from market volatility, resource limitations, global competition, and regulatory pressures. Ensuring their economic security requires innovative mechanisms, particularly market instruments. This paper examines the potential of such instruments to safeguard and enhance the stability of electrical industry enterprises. Drawing on domestic and international experience, the study highlights the role of energy futures, derivatives, insurance systems, public–private partnerships, investment funds, and green finance in mitigating risks and supporting sustainable development. The paper also proposes methodological frameworks for evaluating the effectiveness of these tools in enhancing competitiveness, reducing financial vulnerability, and fostering long-term growth in the electrical industry.

Keywords
marketing strategy competitive intelligence ensuring economic security of enterprises