Publication Details
Journal: Central Asian Journal of Innovations on Tourism Management and Finance
Issue: Vol 4, No 1 (2023)
Pages: 8-15
ISSN: 2660-454X
Check on Google Scholar DOI: 10.51699/cajitmf.v4i1.390 Visit Article Page

Abstract

The article describes the fact that management is one of the main factors of efficiency in modern enterprises and the competitiveness of the economies of developed countries in the 20th century. The growth and share of organizational-management innovations in the total volume of modern organization management activities has been proven. The essence of the concept of "creative management" was manifested as a component of the enterprise.

Keywords
management creative management manager innovation creative leadership creativity creative brand
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