Publication Details
Journal: Central Asian Journal of Innovations on Tourism Management and Finance
Issue: Vol 4, No 5 (2023)
Pages: 133-135
ISSN: 2660-454X
Check on Google Scholar DOI: 10.51699/cajitmf.v4i5.507 Visit Article Page

Abstract

This article discusses the definition of the term "brand" in modern market conditions, describes the main components of the brand and explores the approach to the term from the point of view of international marketing.

Keywords
brand branding brandingconsumers
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