Publication Details
Abstract
The research upon which this thesis is based aimed at the problem identification in the tourism sector of Bukhara, with the objectives of developing an ICT based framework, namely User-Generated Content platform that enhances information sharing and collaboration within the tourism industry. The role of the ICT as a facilitator of information sharing in tourism and realms involved has been sharply rising with the result of high reliance of both travelers and services on online platforms. Developing IT facilitated tourism sector in a region thus can boost the economy and the influx of the tourist. UGC is now mainstream and it is an increasing part of tourism marketing strategies. The main steps taken are the state of art, data collection, the Study of User-Generated Content, the study of digital platforms, developing a business process/ an IT based-solution.