Evolution and Models of Innovation Processes in the Digital Economy

This study examines the evolution of innovation processes within the digital economy, tracing the development from early models of technological impetus to contemporary frameworks based on information technology. Despite extensive literature on innovation models, there remains a gap in understanding the integration of digital tools in modern innovation practices. Employing a historical-analytical method, the research analyzes six generations of innovation models, emphasizing their transition and adaptation to market saturation and technological advancements. The findings reveal a significant shift towards the strategic incorporation of digital technologies, enhancing efficiency and market responsiveness. The results underscore the importance of evolving innovative strategies to maintain competitiveness in a rapidly digitizing economy, offering critical insights for policymakers and business leaders aiming to harness the full potential of digital innovations.