Aspects and Challenges of Green Tourism in Kakheti

The study explores the aspects and challenges of green tourism in the Kakheti region, Georgia. Despite rapid technological progress distancing people from nature, the desire to reconnect has driven the popularity of green tourism, which is traveling to explore natural environments without causing harm. The research identifies a knowledge gap in the sustainable development of green tourism in Kakheti. Using a mixed-methods approach, including literature review, interviews, surveys, and field observations, the study finds that while there is significant potential and ongoing initiatives, challenges such as inadequate infrastructure and lack of public awareness persist. Results indicate that enhanced infrastructure, simplified bureaucratic processes, and increased public engagement are essential for further development. These findings have important implications for policymakers and stakeholders aiming to promote sustainable tourism practices in Kakheti.