Publication Details
Abstract
This study investigates the role of digital innovation in enhancing tourism experiences in Uzbekistan, addressing a significant knowledge gap in the application and effectiveness of digital tools within the country. Employing a mixed-methods approach, the research combines surveys of 500 tourists and interviews with 20 key stakeholders to analyze the implementation and outcomes of mobile applications, virtual reality (VR), and artificial intelligence (AI). Findings reveal that digital technologies significantly improve convenience, engagement, and personalization for visitors. The results underscore the transformative potential of digital innovation, suggesting that strategic investments in technological infrastructure and digital literacy programs are essential for maximizing these benefits in Uzbekistan's tourism sector.