Publication Details
Abstract
This study examines the tourism development potential in Uzbekistan, focusing on its rich cultural heritage, historical significance, and untapped resources. Despite its status as a prominent Silk Road destination, the country’s tourism sector remains underdeveloped compared to global benchmarks, highlighting a critical knowledge gap in maximizing its tourism potential. Using a mixed-methods approach, including policy analysis, comparative case studies, and data from national tourism statistics, the research identifies key challenges, such as insufficient infrastructure and low international tourist inflow. Findings suggest that strategic investments, policy reforms, and targeted marketing could significantly boost tourism's contribution to Uzbekistan's GDP. The results have broader implications for policymakers and stakeholders in shaping sustainable tourism practices that enhance economic growth and cultural preservation.