Criteria Environment for the Activities of Entrepreneurial Subjects in the Service Sector Under the Green Economy

This study explores the criteria for enhancing the efficiency of entrepreneurial entities in Uzbekistan's service sector within the framework of a green economy. Despite numerous reforms, the mechanisms for improving entrepreneurial performance in this sector remain unclear. Addressing this gap, the research aims to identify key economic and organizational factors that contribute to success in service-oriented enterprises. A mixed-method approach, combining theoretical analysis and case studies, is used. Findings highlight the importance of institutional support, innovation, and environmental sustainability as critical drivers of success. These insights offer valuable implications for policy-making, supporting sustainable economic growth and competitiveness in Uzbekistan’s service sector.