Exploring Visualization’s Role in Public-Private Partnerships for Taiwan’s Tourism and Cultural Transformation

This study aims to explore the relational model of public-private partnership (PPP) structures and their role in fostering social and economic benefits. The collaborative framework formed by the public and private sectors is built on the premise of multiple stakeholders working together to create collective value while considering their respective interests. This research applies the concept of visualization to the context of local cultural heritage, using Jiadao Township in Pingtung County, Taiwan, as a case study. The findings reveal that visualization mechanisms play a pivotal role in value creation within public-private collaborations. The study contributes not only to academic discourse by offering theoretical insights into how heterogeneous stakeholders co-create collective value but also provides practical implications for public and private sectors in the tourism and cultural Industry