Tourist Loyalty and Satisfaction In Uzbekistan’s Hospitality Sector

The current research aims to identify the factors influencing tourist satisfaction and loyalty in the Uzbekistan hospitality industry through SEM. Taking into consideration historical and cultural outlooks, various attractions and touristic resources Uzbekistan presents a pretty large opportunity for the further development of the tourism industry. However, the information about factors affecting tourist satisfaction and loyalty is still important to keep competitiveness in the long term. The study examines factors that underlie service quality, destination image, cultural tourism and sustainable practices alongside their influence on tourist satisfaction and loyalty. Evidence in support of the hypothesized relationship was sought from the data taken through a structured questionnaire. The findings of this study suggest that satisfaction is the most important antecedent of tourist loyalty followed by service quality, cultural authenticity image of the destination. Sustainability practice is the last test and it has a relatively weak effect on loyalty. The study offers significant implications for policymakers and stakeholders in the tourism industry, as it gives directions on how to improve tourists’ satisfaction and thus promote their loyalty to Uzbekistan’s tourism businesses and hence tourism industry development in Uzbekistan.