Publication Details
Abstract
The research investigates economic organization approaches which strengthen hotel enterprise competitiveness in Uzbekistan. Business establishments in the hospitality industry need strategic plans to protect their market positions against changing global and digital operations and sustainability requirements. Research has studied these elements independently but few studies exist which unify these components into an integrated competitiveness approach. A qualitative research design with survey distribution to 100 hospitality professionals answered this research gap. Analysis of digital transformation relationships with management effectiveness and sustainability integration and hotel competitiveness used the Ordered Probit Model approach. Digital transformation adoption leads to the highest impact on competitiveness yet management efficiency and sustainability practices come next in order of significance. The positive influence on hotel competitiveness stems from hotel size and years of operation but location creates minimal impact. These findings stress the importance to private sector stakeholders to enhance digital investment, hiring skills training, and implement business sustainability. Public officials must create economic benefits for business adoption of smart technology while simultaneously launching training schemes for hotel managers and establishing sustainability quality standards. Future investigations must study the prolonged financial effects of these competitiveness factors and perform surveys with customers so research models can be better refined for strategic purposes.