Publication Details
Abstract
The research investigates Uzbekistan's expansion of domestic tourism through an assessment of public relations technologies which drive sustainable tourism advancement. The successful application of PR methodologies at the regional level has not been fully implemented despite improvements in infrastructure and policy development and visitor numbers. This restricted development of domestic tourism confines its complete advantages especially in ecotourism and gastronomic tourism. A combined research method using national tourism statistics (2006–2019) analysis alongside 73 Uzbek citizen survey data assesses both public reactions and the effectiveness of PR activities. The study demonstrates a massive growth in domestic tourism since 2006 when less than 0.7 million visitors became more than 4 million through government-led PR campaigns and enhanced transport options. The research notes several crucial obstacles including the lack of digital marketing facilities in regional tourism businesses while showing PR needs development and the management style conflicts with regional cultural elements. The public expresses optimistic views about how promotional strategies affect their travel choices according to survey data while they indicate that promoting place branding requires customized promotion approaches for different target markets. Royalty-tourism development success in Uzbekistan depends on improved modern communication infrastructure along with strengthened regional PR capacities and active-community involvement. Uzbekistan will achieve complete exploitation of its cultural and natural resources through adaptive decentralized approaches to public relations thus improving both its national tourism presence and home country tourist participation.