Publication Details
Abstract
This article examines ways to improve the organizational and economic mechanism of SMART tourism in the Republic of Uzbekistan. An analysis of the current legislative framework regulating digitalization and SMART tourism is conducted, with an emphasis on regional coverage of all territories of the country. Domestic and international sources are analyzed - scientific publications, statistical data, regulatory legal acts, reports of international organizations and successful cases of implementing SMART solutions in the field of tourism abroad. Key institutional barriers to the digital transformation of the tourism industry of Uzbekistan are identified. The main part presents an in-depth study of the legal framework for the development of digital tourism, as well as examples of existing digital solutions (national tourism portal, electronic visa system, QR codes, etc.). Based on the analysis, recommendations are proposed to improve the organizational and economic mechanisms of SMART tourism, including proposals for reforming legislation, strengthening interdepartmental coordination and stimulating innovation. A conclusion is made about the need for an integrated approach combining technological innovation and institutional reforms to ensure sustainable growth and competitiveness of the tourism industry of Uzbekistan in the digital era.