Analysis of The Economic Potential of Using Natural Tourist Resources in The Regions

This article provides an in-depth analysis of the state of use of natural tourist resources in the Samarkand region and strategies for their effective development. The possibilities of developing ecotourism, health tourism and adventure tourism based on the existing ecological, geological, hydrological and landscape resources in the region are considered. Also, proposals are put forward based on strategic approaches developed on the basis of digital technologies, ecological balance and the principles of sustainable tourism. As a result of the analysis, it is necessary to create an econometric model necessary for predicting the tourist potential of the region and use the model to predict all indicators in the tourism sector of the region.