Publication Details
Abstract
This study investigates the potential of developing nostalgic tourism in Samarkand by analyzing the socio-economic, historical, and emotional factors that influence this emerging tourism segment. Based on panel regression analysis covering data from 2016 to 2024 and 39 foreign countries, the study identifies key determinants of nostalgia-driven travel flows. Factors such as trade volume (imports and exports), population ties, unemployment levels, price sensitivity, service quality, historical colonial links, religious affiliation, and internet access all show significant influence. The findings suggest that countries with stronger economic and historical ties to Samarkand are more likely to generate higher volumes of nostalgic tourists. Moreover, practical recommendations include designing specialized travel routes, integrating digital platforms such as interactive maps and AR tools, and tailoring services to the emotional and cultural needs of the diaspora. This research contributes to the academic understanding of nostalgic tourism and provides strategic insights for sustainable destination development in Samarkand.