Publication Details
Issue: Vol 6, No 4 (2025)
Pages: 1403-1408
ISSN: 2660-454X
Abstract
The article provides a comprehensive analysis of the strategic role of innovations in increasing the investment potential of the tourism sector and the use of modern solutions such as digital technologies, artificial intelligence, VR/AR, automated services. Practical directions for improving the quality of service through advanced technologies, reducing investment risks, creating new services, and creating an attractive environment for investors are considered. Also, national opportunities are analyzed using the example of innovative development trends and promising projects in tourism in Uzbekistan. The article is enriched with scientific and theoretical views, as well as real examples and graphic information.tourism
Keywords
tourism
innovation
investment
digital technologies
VR
AR
smart tourism
artificial intelligence
investors
digital guides
automated hotels
nvestment attractiveness
Uzbekistan
technological development