Examining Pro-Environmental Behavior Through Green Human Resource Management and Green Innovation Moderating The Role of Environmental Strategy

The moderating effects of green innovation (GI) and environmental strategy (ESTR) are highlighted in this article because it examines whether green human resource management (GHRM) practices promote pro-environmental behavior (PEB) among employees. The study investigates how GHRM affects PEB through GI and how ESTR further moderates this relationship using structural equation modeling (SEM) and a sample of 306 employees in the Pakistani automotive sector. The primary findings indicate that GHRM significantly raises PEB, with GI serving as a mediator and ESTR favorably regulating the interaction. Between PEB and GI. The research provides useful details for businesses seeking at implementing strategic HR strategies that promote sustainable working practices. However, the study's cross-sectional design, geographical limitations, and reliance on a quantitative approach imply that more research could look at longterm effects and employ mixed approaches for a more thorough understanding. With its theoretical and practical implications for sustainable business practices, particularly for industries with significant impact on the environment, this paper adds to the developing discipline of green HRM. 1. Bibliographic data Esponda Ejaz, S., Ahmed, S., Farooq, M., Perez, J. A., Galindo, S. M., & Ejaz, F. Studying green innovation and green human resource management to look at pro-environmental behavior: The moderating effect of environmental strategy. Article 100345 from Asia Pacific Management Review, 30. Elsevier.