Development Trends of the Tourism Market, Current State of Supply and Demand for Tourism Products

“Tourism demand is defined as the total number of people who travel or are willing to travel to places away from their usual environment to enjoy tourist attractions, tourist products and services.” It represents the ability and willingness of tourists to purchase tourist services at a given time. “There are other types of demand, namely, effective demand is the actual number of people who travel, while latent demand is the number of people who want to travel but are limited by factors such as economic conditions or lack of access.” Tourism demand is very elastic and is affected by economic, social and psychological factors, and due to the influence of these factors, tourist demand also fluctuates.