Publication Details
Abstract
The development of national economy is impossible without industrial enterprises. Digital and innovation approaches are the main techniques that will stimulate investments and increase the financial productivity of the enterprises Through the application of innovative and digital approaches, the article aims to determine the most effective methods for the promotion of investment activities in industrial enterprises. The methodology of the study used both qualitative and quantitative research methods. Data Based on enterprise reports, financial indicators, surveys and Interviews. Statistical and econometric analysis methods have been used to analyse the results. The findings show that the introduction of innovations and digital transformations facilitates the investment process and improves the transparency of transactions of organizations and their financial performance as well. In addition, digital tools lower risks and increase the investable universe of businesses. Innovative and digital approaches together act as a powerful tool to encourage investments in Industrial businesses. Results of the study provide practical recommendations for managers of enterprises and strategists of management of enterprise as for how to carry out the administration of investment activity more effectively and to improve them.