The Role of Marketing Strategies in Enhancing the Economic Development of Beekeeping Enterprises

This article examines the role of historical traditions and the economic, social and legal conditions that influence the development of beekeeping enterprises. Particular attention is given to effective marketing strategies that can enhance the sector’s competitiveness and sustainability. The study reviews the views of domestic and international scholars, explores the global honey production and export landscape, and analyses the Republic of Uzbekistan's regional performance in this field. Furthermore, the volume and dynamics of honey production are assessed, and the author presents their conclusions based on analytical findings and economic evaluation.