Scientific and Methodological Principles for Developing an Excursion Service Program

This article analyzes the scientific and methodological principles used in the development of excursion service programs. It highlights the theoretical and practical aspects of planning the excursion process, forming its content, choosing a topic, compiling a route, and taking into account the specifics of the audience. The importance of innovative approaches and pedagogical and methodological foundations in improving the quality of excursion services in accordance with modern tourism requirements is also shown. The research results have important scientific and practical significance for improving excursion activities and creating effective excursion programs.